GNA provides a full range of CRM sales marketing and customer service consulting services. These are based on GNA's extensive experience in the management and implementation of CRM solutions. CRM is a business strategy designed to optimize profitability, revenue and customer satisfaction. GNA is fully independent from any software supplier. We have in depth experience and knowledge of many CRM products and can provide you with a CRM solution based on your needs utilizing the most appropriate software tools and technology. We will manage all aspects of your CRM project including: CRM Executive Briefing- Free half day seminar for your senior staff CRM Strategy - What is your CRM Strategy? How do your customers rate your current customer relationship practices? CRM Requirements Analysis - What are the key business processes that will benefit from CRM? What is the value of improving these processes? What technology is needed to support these processes? CRM IT Architecture - Design and development of the Information technology infrastructure and communications network to support your CRM business strategy. CRM Vendor Selection -Select the most appropriate vendors to meet your CRM needs. CRM Program Implementation - Supplement your internal project team with our Specialist CRM expertise for business process design, systems integration, implementation management, data conversion, Interface design, user training etc. Project management CRM Strategy Assessment - how well is your existing CRM program working? GNA will ensure that our customers get the best value and performance from their investment in CRM.